Working directly with the candidate, I developed a variety of campaign communication assets including yard signs, online ads, mailers, and social media and video content. I created materials that effectively engaged residents on the candidate’s experience and campaign issues impacting the city now and in the future.
Along with yard signs and virtual advertising, I also designed campaign mailers dedicated to reaching a broader section of city residents and communicating the candidate’s experience and vision for the city.
I expanded on my previous graphic design skills and created campaign GIFs to be shared on social media. The first focused on local resident testimonies speaking to the strength of the candidate. The second was shared the week of the election and was to be utilized by residents to share their support for the candidate.